In the pharmaceutical industry, we normally use graphs only to present data. In some situations, this means we lose the power to highlight key messages and influence stakeholder decisions.

There are 3 questions you must answer before you begin making a visualisation:

  • Who is your audience?
  • What is the purpose of the visualisation?
  • What is the desired outcome?

The Gestalt principles of visualisation are a set of ideas about information processing and pattern recognition from 20th century psychology. We tend to use some of them without realising, but others require a more conscious effort. They are Connection, Proximity, Closure, Similarity, Enclosure and Continuity.

In this guide, Sarah Robson explores the Gestalt principles and how we can best apply them when creating data visualisations.

Download the guide

Visit our Launch and Commercialisation page to discover how we can help you best communicate your data in order to prepare your remedy for a successful launch.